About the firm

Small on purpose.

METRIA is a small advisory by design. Keeping the in-house team small lets us get to know your organization properly — and the specialist network behind it lets us still cover the ground.

Our story

We help organizations green up, and prove it.

Since 2018, we have been helping organizations and teams become more ethical and more responsible towards everyone with a stake in them — employees, customers, neighbors, regulators, lenders.

The firm was founded out of risk consulting rather than environmental science, and that origin still shapes our approach. A sustainability obligation is a liability with a date on it: it can be quantified, reduced, and some of it can be transferred. We treat it that way.

The work covers the full arc of a green-up effort: assessing footprint on issues like climate change, human rights, governance and social wellbeing, then managing it. We conduct our assessments in compliance with the GRI Standards, which turn good intentions into social, environmental, and economic benefit rooted in the public interest and built from genuine multi-stakeholder input.

We also handle the adjacent things clients keep needing and cannot easily buy separately: compliance inspections, international certifications, energy audits, and the communications that carry the result to an audience.

Let us make sure you do not conduct business as usual. The point of the exercise

How we work

Five things worth knowing before you contact us.

  • Impact first. We take on projects where we believe we can create a meaningful change, at whatever scale that requires — strategy, policy, research, services, systems, or a single touchpoint.
  • Mission fit. We work with organizations whose mission we believe in, or with groups we think could achieve a real course correction through the work.
  • Both timeframes. Some engagements solve an immediate need. Others are about anticipating what your sector will be asked for in five years.
  • Leadership access. Strategy development and execution only work when we are in the room with the people who can authorize change.
  • Rough to advanced. We can start from an early framework and take it through to a delivered roadmap, rather than requiring you to arrive with a brief.

Capabilities

What we can be asked to do.

Research, project design and delivery across every part of a sustainability program — plus the parts most advisory firms hand off.

Research Evidence and analysis

Materiality studies, unique survey design, quantitative research techniques, benchmarking between projects and against peers.

Strategy Plans that get executed

Work with leadership teams and senior decision makers on developing strategy and then actually landing it inside the organization.

Learning Workshops and lectures

Customized sessions that build internal capability, using storytelling, imagery, video, and games where they work better than slides.

Delivery Digital communication

Full digital delivery of the finished work, including web and social, so the report does not stop at a PDF nobody opens.

Our team

One partner, and a bench.

METRIA is one partner and a network of specialists. That is a deliberate structure, not a stage the firm has yet to grow out of: it keeps the relationship close, keeps overheads off your fee, and means each engagement gets the person who actually knows the problem rather than whoever happens to be free.

If you do not see a particular field or sector represented below, that is by design. When an engagement calls for it, we introduce specialists from an industry-specific network with considerable breadth and depth.

Managing Partner

Goga Jakhia

Goga holds a Master of Liberal Arts in Sustainability and Environmental Management from Harvard University, completed on campus between 2014 and 2016, with graduate coursework in life cycle assessment, energy and environment, environmental toxicology and risk management, sustainable finance, international environmental governance, and global climate change — the same ground as the carbon border reporting, energy auditing and environmental risk assessment METRIA does now. His capstone project was a sustainability action plan for a First Nation in Canada — the same deliverable the firm builds for clients, produced in a setting where genuine stakeholder consultation decides whether a plan is worth anything. He also studied eco-entrepreneurship and sustainable marketing.

He came to it after more than a decade in risk and insurance in Canada — senior underwriter at Rand & Fowler Insurance in Vancouver, then partner and risk advisor at Umbrella Consulting — and holds the Accredited Advisor in Risk Management and Insurance designation from the American Institute for CPCU. That route shapes how the firm works: questions arrive here as risk questions — what is the exposure, what would it cost, and which part is worth acting on. His first degree, in international affairs and international law, is from Tbilisi State University.

Since 2021 he has also been CEO and partner at Next Energy, developing utility-scale solar and wind generation in Georgia. He is fluent in Georgian, English, Russian, and Megrelian.

The specialists we bring in

Named experts, engaged as the work requires.

These are not staff, and we do not pretend otherwise. They are people we have worked with, whose credentials we can evidence, and who join an engagement when it calls for what they do. You are told who is on your project before it starts.

Process, emissions & quality engineering

Tevfik Gemci

Tevfik holds a PhD in mechanical engineering from the Technical University of Kaiserslautern, where his dissertation modelled the capture of fine particles from exhaust gas in wet scrubbers, accounting for heat and mass transfer. His master’s, in mechanical engineering and energy at Istanbul Technical University, applied second-law analysis to chemical reactions.

That is unusually direct preparation for two problems Georgian industry now faces. Particulate abatement in ferroalloy, cement and chemical plants is the subject of his doctoral work. And second-law — exergy — analysis is the method for finding where energy is genuinely being destroyed in a thermal process, as distinct from where it merely looks expensive.

He is a Certified Quality Engineer accredited by the American Society for Quality, and works in pharmaceutical and medical device manufacturing building validation and quality management systems — QMS, quality risk management, CAPA, FMEA and IQ/OQ/PQ qualification — under cGMP conditions. His wider technical ground covers combustion, turbomachinery, thermodynamics, and heat and mass transfer, with computational fluid dynamics and finite element analysis as working tools.

He has published more than twenty papers, cited over a thousand times.

Management systems & certification audit

Maia Khubua

Maia is an IRCA accredited lead auditor for ISO 9001, with more than fourteen years implementing and auditing management systems. Her work spans the standards organizations most often need to run together — quality, environmental, occupational health and safety, laboratory competence, and pharmaceutical practice — and the harder problem of integrating them into one system rather than four parallel ones.

She spent much of her career at SGS Georgia, latterly as a third-party auditor conducting certification and surveillance audits across manufacturing, oil and gas, healthcare, laboratories and hospitality, and before that heading its certification department. That perspective is the useful part: she has spent most of her career on the certifying side of the table, so she knows what an auditor will look for and where systems fail under examination.

Her implementation experience covers ISO 9001, ISO 14001 and ISO 45001, ISO 15189 for clinical laboratories, and EU Good Distribution and Good Manufacturing Practice in pharmaceutical warehousing and production. She has also managed supplier approval and audit programs, and organizes tendering to international financial institution requirements as regional representative for a Czech engineering firm.

She holds an MBA and a first degree in international economic law from Georgian Technical University, and speaks Georgian and Russian natively, with professional English.

Quality & food safety systems

Yana Kosukhina

Yana has extensive experience in the food and beverage industry, working for industry leaders as a quality manager: drafting and implementing food safety systems to ISO 22000, establishing and running new quality management units, monitoring quality standards across suppliers' value chains, and preparing quality compliance reports. Her earlier work covered investigating discrepancies against technology standards, analyzing reclamations, recruiting quality control personnel, budgeting the department, representing the company in quality and safety management systems, and running the internal quality service. She has drafted, implemented, and certified a range of safety and quality systems. Yana holds a graduate degree in sanitary standards for animal products, specializing in animal food processing technologies, from Kharkiv State Zoo-veterinary Academy, and an undergraduate degree with honors in milk production technologies from Kharkiv Milk Production College. She was awarded an internal auditor qualification for quality management systems under ISO 9000:2000 and ISO 19011 in Kyiv. She speaks fluent Russian and Ukrainian, intermediate English, and some Georgian.

Who we work with

Corporations, funds, government, and NGOs.

We work with corporations, not-for-profits, consulting firms, startups and public bodies to produce a result that holds up outside the organization that commissioned it. We are always interested in new markets and new contexts for the work.

Why we keep our own projects running

Thinking has to be kept fresh.

We run our own side projects deliberately: to push at the conceptual edges of the work, to test things before we recommend them to a client, and because the field is changing faster than any single engagement reveals.

The world is facing challenges of a type and complexity not previously encountered. Part of our job is helping organizations reframe what they think their current options are, by looking honestly at which futures are actually available.

Free initial consultation

Tell us what you are up against.

A team member will offer a free intro session on our services within one working day of your inquiry.